Understand how GoHighLevel pricing plans can help your agency grow.
If you’re a digital marketing agency, you’ve likely heard of GoHighLevel.
It’s a popular platform that many agencies use to manage client relationships, automate marketing tasks, and improve overall performance. But one question that comes up often is: How much does GoHighLevel cost?
In this article, we’ll take a close look at GoHighLevel’s pricing plans and how each option can serve your agency.
Whether you’re just starting or already have a list of clients, understanding these plans will help you choose the right one for your business.
Why GoHighLevel?
Before we get into the pricing, it’s important to understand why GoHighLevel is so widely used among digital marketing agencies.
GoHighLevel is more than just a CRM. It combines many of the tools agencies use in one platform—email marketing, SMS campaigns, landing pages, sales pipelines, and more.
Instead of paying for different software tools, GoHighLevel offers everything in one place. This means fewer logins, fewer headaches, and ultimately more savings.
The pricing structure also reflects this all-in-one approach. Instead of paying for separate software tools (which can add up), GoHighLevel offers bundled services.
But with different levels of pricing, you need to know which plan fits your agency’s size and needs.
How much does GoHighLevel Cost? The Three Pricing Plans
GoHighLevel currently offers three main pricing plans:
- The Starter Plan ($97/month)
- The Agency Unlimited Plan ($297/month)
- The Agency Pro (SaaS Mode) ($497/month)
Each plan has its benefits and is designed to scale as your agency grows. Let’s break them down one by one.
1. The Starter Plan ($97/month)
The Starter Plan is GoHighLevel’s most basic package. It costs $97 per month and is perfect for agencies that are just starting out or those who want to test out the platform without committing to a higher plan.
Here’s what you get with the Starter Plan:
- Full access to the GoHighLevel CRM system.
- One user account (meaning one agency dashboard).
- Unlimited marketing automation, email, and SMS campaigns.
- Full access to sales pipelines.
- The ability to create and manage landing pages.
While it’s affordable, the main limitation of the Starter Plan is that it only allows one account for your agency. This means if you have multiple team members or want to offer GoHighLevel to your clients, you’ll need to upgrade to a higher-tier plan.
That said, if you’re a small agency or working solo, this plan provides enough to get you started. It has all the core tools you need to manage client projects, send marketing campaigns, and track sales.
2. The Agency Unlimited Plan ($297/month)
For agencies ready to scale, the Agency Unlimited Plan is the next step up. It costs $297 per month, but it offers a lot more flexibility than the Starter Plan.
Here’s what’s included:
- Unlimited accounts for your clients.
- White-label options (meaning you can rebrand GoHighLevel as your own software).
- All the features from the Starter Plan.
- Advanced tools like membership management and more integrations.
The biggest draw of the Agency Unlimited Plan is the ability to create unlimited sub-accounts for your clients. This feature allows you to manage multiple clients within your GoHighLevel dashboard and give them their own separate accounts.
Not only does this save time, but it also allows you to scale your services. You can offer each client their own CRM and marketing automation system, branded with your agency’s name.
In fact, many agencies use this plan to offer GoHighLevel as a service to their clients. It allows them to resell the software, keeping everything under their own brand. For agencies looking to expand, this is a key benefit.
3. The Agency Pro Plan (SaaS Mode) ($497/month)
Now, if you really want to take your agency to the next level, the Agency Pro Plan is the top-tier option.
At $497 per month, this plan allows you to offer GoHighLevel as a full SaaS (software-as-a-service) product.
Essentially, you can resell GoHighLevel as your own software platform. You can set your own pricing for clients, offer custom services, and grow your business as a SaaS provider.
Here’s what’s included in the Agency Pro Plan:
- Everything in the Agency Unlimited Plan.
- Full SaaS mode, allowing you to resell the platform.
- Advanced SaaS features like custom pricing and packages for your clients.
- Additional API access and integration tools.
The real value of the Agency Pro Plan is the ability to offer GoHighLevel as your own software. This means you can turn GoHighLevel into a new revenue stream for your agency. You set the prices, manage the clients, and provide support—all while using GoHighLevel’s tools behind the scenes.
Many larger agencies or those looking to branch into SaaS services choose this plan. While it’s the most expensive option, the ability to resell software can quickly turn into a profitable business model.
Which Plan Is Right for Your Agency?
Choosing the right GoHighLevel plan depends on your agency’s current needs and future goals.
If you’re just starting out or want to test the waters, the Starter Plan at $97/month is a solid choice. It gives you the basic tools needed to manage your agency without breaking the bank.
But if you have multiple clients or want to offer them a branded CRM system, the Agency Unlimited Plan at $297/month provides much more value. The ability to manage unlimited client accounts is worth the investment, especially if you’re looking to grow your agency.
Finally, if your goal is to create a new revenue stream by selling GoHighLevel as a SaaS product, the Agency Pro Plan at $497/month is the way to go. It’s a higher upfront cost, but the potential earnings from reselling the platform can more than make up for it.
Additional Costs and Considerations
While GoHighLevel’s pricing plans are straightforward, there are a few additional costs you should keep in mind.
First, GoHighLevel charges usage fees for SMS and email campaigns. These fees are based on how many messages you send, so larger agencies with more clients may end up paying more depending on their campaign volume. However, the fees are typically reasonable and comparable to other marketing platforms.
Second, if you plan on using third-party tools or integrations, there may be extra costs associated with those. For example, if you integrate GoHighLevel with other software like Zapier, some of these tools may require separate subscriptions.
Finally, while GoHighLevel offers excellent support, some agencies opt to hire consultants or take extra training courses to get the most out of the platform. This is entirely optional, but worth considering if you want to fully maximize GoHighLevel’s capabilities.
Final Thoughts
GoHighLevel offers a range of pricing plans designed to fit the needs of different agencies.
Whether you’re just getting started or looking to scale, there’s a plan that will work for you.
The Starter Plan is ideal for smaller agencies, while the Agency Unlimited Plan provides more flexibility for those looking to manage multiple clients.
And for agencies aiming to build a SaaS business, the Agency Pro Plan is an excellent choice.
By understanding these pricing plans and what they offer, you can make a more informed decision about which plan is right for your agency. And ultimately, whichever plan you choose, GoHighLevel can help you streamline your operations, serve your clients better, and grow your business.
